The UK Government has published its response to the DCMS Report on addictive and immersive technologies. One of the most prominent points is that loot boxes are firmly within the cross hairs; the government is going to assess evidence, with regulation of certain loot boxes as gambling potentially on the cards. 

The response also operates as a reminder that driving more and more engagement on platforms, as part of the arms race for eyeballs, does have its risks when government start assessing wider potential societal impacts. 

We are looking into the response and will share further thoughts shortly. Response available here: