California's Attorney General, Xavier Becerra, published a list of Frequently Asked Questions related to the California Consumer Privacy Act of 2018. CCPA gives consumers in California control over the personal information that businesses collect about them via new privacy rights which include:
- The right to know about the personal information a business collects about them and how it is used and shared;
- The right to delete personal information collected from them (with some exceptions);
- The right to opt-out of the sale of their personal information; and
- The right to non-discrimination for exercising their CCPA rights.
While the AG's FAQs are prepared for consumers to better understand their rights under the law, they also provide helpful guidance for businesses.
Finally, the FAQs include guidance for data brokers. The guidance notes that data brokers are subject to the CCPA, and California law on data brokers requires data brokers covered by the law to register with the Attorney General and to provide certain information on their practices. The Data Broker Registry can be found on the Attorney General’s website at https://oag.ca.gov/data-brokers.
To review the official AG FAQs on CCPA, click on the link below. If you have any questions on this or any other privacy law development, please contact me directly.
"The FAQs provide general information about the CCPA for consumers, and how they can exercise their rights under the CCPA, but they also offer helpful guidance for businesses."