The COVID-19 emergency has not only reshaped the way businesses operate, but has also greatly impacted the lives of consumers and the way they look at the world around them. A recent study from CX platform Rightpoint indicates that new customer generations have incorporated new factors such as convenience, sustainability and social consciousness in their consumption habits. This shift in consumer sensibilities makes brands revisit their strategies to adapt to this change, trend which is bound to become the new norm in the consumer industry,