Last month the Advertising Standards Authority published a report on a monitoring exercise it carried out to review compliance with influencer advertising obligations. The report states that compliance rates are still "far below" what the ASA would expect and criticises a lack of clear labelling to ensure influencer advertising is clearly identifiable. The report also sets out the ASA's plans for potential enforcement action.
If you'd like help with complying with the recommendations set out in the report, please do get in touch.
neither influencers nor the brands are taking enough care to ensure consumers know when influencer marketing is occurring