The Facebook company is now Meta. While the pandemic did accelerate digitalization of all the businesses, the increased development of the technologies such as VR/AR has changed the world, the real world, dramatically.  

In the 2021 INTA session - Virtual is the New Reality: The Future of Intellectual Property in a Virtual Marketplace, the lead counsel from Facebook Reality Labs shared his experiences about the technologies and the change. A whole new world is here, and this is also the most important moment to cut through the tech hype and identify legal risks and opportunities early on to enable successful transformation. Let's meet in the metaverse and build it together!